toyota

Jun 19, 2020

Toyota exudes a sense of hope as consumers and companies emerge from lockdowns

Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.

Aug 5, 2019

Why Thailand really likes all things Japanese

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.

Jul 1, 2019

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic

The automotive giant’s ‘mobility’ proposition seems to have been well received.

Jun 19, 2019

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

Jun 11, 2019

Top Japanese auto brands hold lead over luxury, Asian rivals

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

Dec 10, 2018

It’s about building experiences, not just selling cars

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.