toyota
Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
Toyota pulls Tokyo Olympics ads
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.
Toyota taps Australian Paralympian's steely grit for mobility message
Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.
Toyota, Dentsu to launch joint venture focused on automotive marketing
Japanese ad giant and automaker to launch three new entities that will provide marketing solutions for brands focused on the new world of mobility.
Toyota exudes a sense of hope as consumers and companies emerge from lockdowns
Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.
Why Thailand really likes all things Japanese
From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.
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