The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.
Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.
Japanese ad giant and automaker to launch three new entities that will provide marketing solutions for brands focused on the new world of mobility.
Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.
From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.
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