toyota

Sep 13, 2021

Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.

Jul 19, 2021

Toyota pulls Tokyo Olympics ads

The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.

Jul 12, 2021

Toyota taps Australian Paralympian's steely grit for mobility message

Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.

Sep 17, 2020

Toyota, Dentsu to launch joint venture focused on automotive marketing

Japanese ad giant and automaker to launch three new entities that will provide marketing solutions for brands focused on the new world of mobility.

Jun 19, 2020

Toyota exudes a sense of hope as consumers and companies emerge from lockdowns

Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.

Aug 5, 2019

Why Thailand really likes all things Japanese

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.