Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.
From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
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