toyota

2 days ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

Nov 22, 2023

ASA bans Toyota ad for encouraging environmentally damaging driving

Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.

Jun 28, 2023

UK advertising watchdog bans Toyota and Hyundai electric car ads

The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.

Apr 7, 2022

A family gets sentimental about its car in new Toyota spot

A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.

Nov 30, 2021

How Toyota aligned 17 APAC markets behind a common purpose

The vision for Toyota’s transformation to a purpose-led company came from the very top. To make it live and breathe across a diverse region, Toyota Motors Asia Pacific started at the bottom.

Sep 13, 2021

Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.