Anne Cassidy
Mar 16, 2012

Adidas calls football World Cup pitch

GLOBAL - Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.

Adidas' Star Wars-themed 2010 World Cup advertising

 

The initial pitch, involving both roster and non-roster agencies, is taking place this week, run out of the Adidas global headquarters in Germany.

Adidas’ main global roster agencies are the Canada-based Sid Lee and TBWA Worldwide.

Sid Lee, which picked up the global advertising business from 180 Amsterdam in July 2010, created a homage to the Star Wars cantina scene for Adidas’ sponsorship of the 2010...

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