Gurjit Degun
Nov 16, 2022

Nike's World Cup ad brings together footballers past, present and future

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Nike has brought together footballers past, present and future as part of a star-studded World Cup campaign.

"Footballverse" runs for more than four minutes and features a dozen Nike athletes, including Alex Morgan, Cristiano Ronaldo, Kylian Mbappé, Ronaldinho and Sam Kerr.

The film rests on the timeless debate of who is the greatest player of all time.

A group of scientists come up with the idea to turn their lab into a large football arena where they can transport the players in to play each other. There is comedy along the way as one of the scientists brings in his uncle.

The soundtrack is Weird Science, written by Danny Elfman and performed by Oingo Boingo.

As part of the campaign, football fans can also visit a Footballverse experience in Nikeland on Roblox, where they can compete against their friends in the Nike Cup Clash.

In a statement, Nike said: "'Footballverse' exemplifies Nike's long-standing belief that the future of sport has infinite potential – and encourages a new generation of footballers to prove it. Put simply, the game is never done.

"By championing incredible Nike players, past and present, 'Footballverse' also shows that every generation of athletes makes a unique footprint on the game, expands the sport, and inspires future generations to leave their mark."

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

5 hours ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

6 hours ago

Shangri-La delivers enchanting film for the young ...

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

7 hours ago

'You Never Roar Alone': Tiger Beer's global brand ...

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.