Feb 25, 2015

Japanese adspend returns to 2008 levels; online up 12 per cent

TOKYO - Advertising spending rose by nearly 3 per cent in Japan last year, with total expenditure surpassing the 6,000 billion yen (US$50 billion) mark for the first time in six years, according to a report from Dentsu.

Dec 9, 2014

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

Nov 28, 2014

"Cheerful" products prop up Japanese in uncertain times: Dentsu

TOKYO - The Disney movie Frozen, talking mascots and the Tokyo Sky Tree top Dentsu’s list of ‘hit products’ in Japan for 2014, which Dentsu describes as “a year of ambivalence”.

Aug 18, 2014

Q&A: Outspoken Spikes Design Jury president Stefan Sagmeister

With Spikes Asia 2014 around the corner, Stefan Sagmeister (pictured), the festival's Design jury president, shares his outsider's perspective on the current state of the advertising industry.

Jul 13, 2014

Weibo World Cup: Real-time branding 'goal' of the day

On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.

Apr 16, 2014

AMES records all-time-high in entries

SINGAPORE - The Asian Marketing Effectiveness & Strategy (AMES) Awards has received a record total of 1,208 entries from 20 countries, up 37 per cent over 2013.