TOKYO - Advertising spending rose by nearly 3 per cent in Japan last year, with total expenditure surpassing the 6,000 billion yen (US$50 billion) mark for the first time in six years, according to a report from Dentsu.
GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.
TOKYO - The Disney movie Frozen, talking mascots and the Tokyo Sky Tree top Dentsu’s list of ‘hit products’ in Japan for 2014, which Dentsu describes as “a year of ambivalence”.
With Spikes Asia 2014 around the corner, Stefan Sagmeister (pictured), the festival's Design jury president, shares his outsider's perspective on the current state of the advertising industry.
On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.
SINGAPORE - The Asian Marketing Effectiveness & Strategy (AMES) Awards has received a record total of 1,208 entries from 20 countries, up 37 per cent over 2013.
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