Staff Reporters
Apr 16, 2014

AMES records all-time-high in entries

SINGAPORE - The Asian Marketing Effectiveness & Strategy (AMES) Awards has received a record total of 1,208 entries from 20 countries, up 37 per cent over 2013.

AMES records all-time-high in entries

The entries span the four main entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy. 

With 251 entries, China submitted the highest number of entries by a wide margin, followed by India (160), Australia (150), Singapore (121) and Hong Kong (115). The full list of country-by-country totals appears below.

“The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients," said Andrea Hayes, festival director of AMES. "The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.”  

The entries will now be judged and shortlisted by four juries:

  • The Data & Analytics jury, led by Elaine Rodrigo, global director, consumer insights & strategy, Mondelez International
  • The Digital Strategy jury, presided over by Andrew Knott, vice president of digital and media, McDonald’s APMEA
  • The Effectiveness jury, headed by James Thompson, global managing director, Diageo Reserve
  • The Media Strategy jury, led by Rahul Welde, vice president of media, Unilever Asia, Africa, Middle East, Turkey and Russia.

Once the shortlists have been decided the juries will go on to discuss and decide on the winners, before they are revealed and announced at the AMES Awards taking place on 29 May at the St Regis Singapore.

Spaces are still available for the awards and can be booked through, where further information on prices and the evening can also be found. 

The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group (publisher of Campaign Asia-Pacific).

Entries by country:

  • Australia: 150
  • Bangladesh: 6
  • China: 251
  • Cambodia: 4
  • Hong Kong SAR: 115
  • India: 160
  • Indonesia: 33
  • Japan: 33
  • Malaysia: 60
  • New Zealand: 44
  • Pakistan: 5
  • Philippines: 67
  • Singapore: 121
  • South Korea: 11
  • Sri Lanka: 2
  • Taiwan: 34
  • Thailand: 67
  • Vietnam: 42
  • United Kingdom: 1
  • United States: 2
  • Total: 1208

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