Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
A single agency scooped up Agency of the Year honours for Effectiveness, Media Strategy and Digital Strategy at the just-concluded AMES (Asian Marketing Effectiveness and Strategy) Awards ceremony.
An underappreciated difference between innovation and disruption took centre stage as the 2016 Asian Marketing Effectiveness and Strategy (AMES) conference kicked off this morning in Singapore.
SINGAPORE - The juries for the AMES (Asian Marketing Effectiveness and Strategy) Awards have released their shortlist for 2016, putting 324 entries from around the region into contention. The winners will be announced on 31 May.
SINGAPORE - Hopefuls in 20 countries have submitted a record 1,231 entries to the 2016 Asian Marketing Effectiveness & Strategy Awards, a 10 per cent increase over last year.
SINGAPORE - The Asian Marketing Effectiveness & Strategy (AMES) Awards has received a record total of 1,208 entries from 20 countries, up 37 per cent over 2013.
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