Staff Reporters
Apr 19, 2016

AMES shortlist released

SINGAPORE - The juries for the AMES (Asian Marketing Effectiveness and Strategy) Awards have released their shortlist for 2016, putting 324 entries from around the region into contention. The winners will be announced on 31 May.

AMES shortlist released

The brand leaders and strategists making up the juries reviewed a record 1,231 entries submitted by hopefuls in 20 countries, selecting 324 entries. 

China and India tied with 69 shortlisted entries each, followed by Singapore and then Australia. 

Winners will be honoured at an awards ceremony on the evening of 31 May at the Grand Hyatt Singapore, following the Asian Marketing Effectiveness & Strategy Conference that day. Please visit www.ames.asia for information.

"Everything is possible today," said Gerald Ang, global digital leader for General Electric and Jury President for the Digital Strategy Jury. "With that lens, we are looking for the right mix in your strategy, driven by data, technology, customer and creativity that demonstrates purpose to your customers with clear business outcomes.”

The shortlist appears below, broken down by the awards programme's five sections:

Effectiveness

Category Campaign Advertiser Agency Country
EFP01 - Non-Alcoholic Beverages Sprite Summer - Release your summer in 100 ways Coca Cola Isobar China
EFP01 - Non-Alcoholic Beverages 2015 Coke Summer Campaign Coca Cola McCann- Erikson Shanghai China
EFP01 - Non-Alcoholic Beverages Taste of Togetherness Hindustan Unilever Ogilvy & Mather India
EFP02 - Alcoholic Beverages & Tobacco The Unofficial Official Beer of Singapore Asia Pacific Breweries BBDO Singapore
EFP02 - Alcoholic Beverages & Tobacco Brewtroleum DB Breweries Colenso BBDO New Zealand
EFP02 - Alcoholic Beverages & Tobacco Guinness Batik Campaign Diageo Indonesia PT BBDO Proximity Indonesia
EFP03 - Food Products Must Be Milk Fonterra Brands, Anchor Colenso BBDO New Zealand
EFP03 - Food Products Jelly Tip July Fonterra Brands, Tip Top Colenso BBDO New Zealand
EFP03 - Food Products Dove Silky Smooth ASMR Mars Food BBDO and Proximity China
EFP03 - Food Products Snickers Hungry Slip-Ups Mars Food BBDO and Proximity Hong Kong
EFP03 - Food Products Nam Ngu - The Best Meal in the World Masan Consumer Redder Advertising Vietnam
EFP03 - Food Products Lay's Can't Hold Us! Pepsico J. Walter Thompson Taipei Taiwan
EFP03 - Food Products #MyFamilyCan SPC Ardmona Leo Burnett Melbourne Australia
EFP04 - Home Furnishing, Appliances, Maintenance & Household Products Ariel - Share The Load P&G BBDO India India
EFP04 - Home Furnishing, Appliances, Maintenance & Household Products Comfort Pure SoftTest Unilever Ogilvy & Mather Singapore
EFP04 - Home Furnishing, Appliances, Maintenance & Household Products OMO - Gallery of Dreams  Unilever MullenLowe Vietnam
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Libra I Am Fearless Asaleo Care Clemenger BBDO Melbourne Australia
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Flake Out Bayer HealthCare BBDO and Proximity China
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries FutureChild Hindustan Unilever MullenLowe Singapore
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Moods HLL Lifecare Rediffusion Y&R India
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Huggies Dance Club Kimberly Clark Ogilvy & Mather Vietnam
EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries The Life Saving Dot Talwar Traders Grey Group Singapore
EFP06 - Other Consumer Products (including durable goods) Start Something New Apple Inc. TBWA \ Media Arts Lab China
EFP06 - Other Consumer Products (including durable goods) Lucy the Robot  Double Robotics  Atomic 212° Group Australia
EFP06 - Other Consumer Products (including durable goods) The World's Happiest Office OfficeMate Ogilvy & Mather Bangkok Thailand
EFP06 - Other Consumer Products (including durable goods) Tata Sky Daily Recharge Tata Sky Ogilvy & Mather India
EFP07 - Cars & Automotive Services Mercedes Repurchase Reminder Daimler AG Clemenger BBDO Melbourne Australia
EFP07 - Cars & Automotive Services MAZDA Challenger Campaign Mazda J. Walter Thompson Taipei Taiwan
EFP07 - Cars & Automotive Services Masterbrand Campaign Mercedes-Benz China  BBDO and Proximity China
EFP07 - Cars & Automotive Services The Xtreme Delivery Nissan TBWA\Hakuhodo Inc Japan
EFP08 - Lifestyle A Different Paris Airbnb TBWA\ Group Singapore
EFP08 - Lifestyle Half A Dish Café de Coral Fast Food Mccann & Spencer Hong Kong
EFP08 - Lifestyle Cat Street View Hiroshima prefecture I&S BBDO Japan
EFP08 - Lifestyle Diving into Data for Narellan Narellan Pools Affinity Australia
EFP08 - Lifestyle Together for a lifetime Platinum Guild International  BBDO and Proximity China
EFP08 - Lifestyle Scoot Matrix Scoot Publicis Singapore
EFP08 - Lifestyle Infrequent Flyers Tiger Airways McCann  Australia
EFP08 - Lifestyle Great Chinese Names for Great Britain VisitBritain & UKVI Ogilvy & Mather China
EFP08 - Lifestyle KFC - Beyond Number One Yum! Mindshare China
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Destiny or sum of actions? Where does Life Insurance find a role Birla Sun Life Insurance Taproot Dentsu India India
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Dining - #WhatsOnYourPlate Citibank MEC Global India
EFP09 - Financial Services, Commercial Public Services, Business Products & Services DBS Eminent Card - Friendly Rivalry DBS Bank Mccann & Spencer Hong Kong
EFP09 - Financial Services, Commercial Public Services, Business Products & Services A Golden Opportunity Fuji Xerox Republik New Zealand
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Real Claims Insurance Australia Group Colenso BBDO New Zealand
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Maxis Screen Savour Maxis APD Malaysia
EFP09 - Financial Services, Commercial Public Services, Business Products & Services NAB Velocity National Australia Bank Clemenger BBDO Melbourne Australia
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Unitec New Zealand Teaches the Tertiary Sector a Lesson Unitec Republik New Zealand
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Uncle Sim's So Simple Tips Visa BBDO Singapore
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Visa The Voice Visa Information System BBDO and Proximity China
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Fast internet is a force for good Vodafone Ogilvy & Mather India
EFP09 - Financial Services, Commercial Public Services, Business Products & Services Power to migrants Vodafone mPesa Ogilvy & Mather India
EFP10 - Publications & Media Go Solo Star India MullenLowe Lintas Group India
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages Dentsu Mama Lab ActionAid Dentsu Inc. India
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages Half A Dish Café de Coral Fast Food Mccann & Spencer Hong Kong
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages Food for Hope Grantline, Inc. TBWA Santiago Mangada Puno Philippines
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages #EndAcidSale Make Love Not Scars Ogilvy & Mather India
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages The Painted Smile Operation Smile Foundation BBDO Thailand
EFP12 - Charities, Public Health & Safety, and Public Awareness Messages A for Anthem The Akanksha Foundation Ogilvy & Mather India
EFS01 - Innovative Use of Media   Lucy the Robot  Double Robotics  Atomic 212° Group Australia
EFS01 - Innovative Use of Media   Cat Street View Hiroshima Prefecture I&S BBDO Japan
EFS01 - Innovative Use of Media   PEDIGREE Found MARS Colenso BBDO New Zealand
EFS01 - Innovative Use of Media   Breaker Benches Nestlé J. Walter Thompson  Philippines
EFS01 - Innovative Use of Media   Ariel - Share The Load P&G BBDO India India
EFS01 - Innovative Use of Media   Making Confidence Real for Men, Virtually Procter &Gamble (China) Marketing BBDO and Proximity China
EFS01 - Innovative Use of Media   KFC - Beyond Number One Yum! Mindshare China
EFS02 - Branded Content  The Code Word Bayer HealthCare J. Walter Thompson Hong Kong
EFS02 - Branded Content  Lucy the Robot  Double Robotics  Atomic 212° Group Australia
EFS02 - Branded Content  2015 Daktarin IMC Campaign Johnson & Johnson BBDO and Proximity China
EFS02 - Branded Content  Ariel - Share The Load P&G BBDO India India
EFS02 - Branded Content  Together for a lifetime Platinum Guild International  BBDO and Proximity China
EFS02 - Branded Content  Scoot Matrix Scoot Publicis Singapore
EFS02 - Branded Content  House of Little Moments Uni-President ADK Taiwan
EFS02 - Branded Content  Great Chinese Names for Great Britain VisitBritain & UKVI Ogilvy & Mather China
EFS03 - Sponsorship & Event Marketing The Bar That Jack Built on Tour Brown-Forman Red Guerilla Australia
EFS03 - Sponsorship & Event Marketing Invisible Darkness Chevron SoHo Square Marketing China
EFS03 - Sponsorship & Event Marketing Lucy the Robot  Double Robotics  Atomic 212° Group Australia
EFS03 - Sponsorship & Event Marketing 2015 Daktarin IMC Campaign Johnson & Johnson BBDO and Proximity China
EFS03 - Sponsorship & Event Marketing The Emotional Trailer Melbourne International Film Festival  McCann  Australia
EFS03 - Sponsorship & Event Marketing Xbox Drive to Win Microsoft The Spaceship Australia
EFS03 - Sponsorship & Event Marketing FutureChild Unilever      MullenLowe Singapore
EFS03 - Sponsorship & Event Marketing Visa Ride On Visa Information System  BBDO and Proximity China
EFS03 - Sponsorship & Event Marketing Glenfiddich Valley of the Deer Experience William Grant & Sons Goodstuph Singapore
EFS04 - Insights / Strategic Thinking Libra I Am Fearless Asaleo Care Clemenger BBDO Melbourne Australia
EFS04 - Insights / Strategic Thinking Invisible Darkness Chevron SoHo Square Marketing China
EFS04 - Insights / Strategic Thinking Brave and Beautiful Dabur MullenLowe Lintas Group India
EFS04 - Insights / Strategic Thinking Guinness Batik Campaign Diageo PT BBDO Proximity Indonesia
EFS04 - Insights / Strategic Thinking Must be Milk Fonterra Brands, Anchor Colenso BBDO New Zealand
EFS04 - Insights / Strategic Thinking From Shining Clothes To Shining Careers Hindustan Unilever J. Walter Thompson India
EFS04 - Insights / Strategic Thinking 3 More Years Hindustan Unilever Ltd. MullenLowe Lintas Group India
EFS04 - Insights / Strategic Thinking Taste of Togetherness Hindustan Unilever Ltd. Ogilvy & Mather India
EFS04 - Insights / Strategic Thinking Moods HLL Lifecare Limited Rediffusion Y&R India
EFS04 - Insights / Strategic Thinking Nestlé Munch - Munchification Nestlé J. Walter Thompson India
EFS04 - Insights / Strategic Thinking Ariel - Share The Load P&G BBDO India India
EFS04 - Insights / Strategic Thinking Together for a lifetime Platinum Guild International  BBDO and Proximity China
EFS04 - Insights / Strategic Thinking Comfort Pure SofTest Unilever Ogilvy & Mather Singapore
EFS04 - Insights / Strategic Thinking FutureChild Unilever  MullenLowe Singapore
EFS04 - Insights / Strategic Thinking Visa The Voice Visa Information System BBDO and Proximity China
EFS05 - Small Budget Marketing Campaign Changing Room C&A (CHINA) Co. Beijing Dentsu Advertising Co. China
EFS05 - Small Budget Marketing Campaign Lucy the Robot  Double Robotics  Atomic 212° Group Australia
EFS05 - Small Budget Marketing Campaign A Golden Opportunity Fuji Xerox Republik New Zealand
EFS05 - Small Budget Marketing Campaign #EndAcidSale Make Love Not Scars Ogilvy & Mather India
EFS05 - Small Budget Marketing Campaign Snickers Hungry Slip-Ups Mars Foods BBDO and Proximity Hong Kong
EFS05 - Small Budget Marketing Campaign Inspiring Spirit Scoot Saatchi & Saatchi Singapore
EFS05 - Small Budget Marketing Campaign #GodSaveTheOcean SPROUTS Environment Trust Ogilvy & Mather India
EFS05 - Small Budget Marketing Campaign The Life Saving Dot Talwar Traders Grey Group Singapore
EFS05 - Small Budget Marketing Campaign Chor Chang WWF Ogilvy & Mather Bangkok Thailand
EFS06 - Marketing Campaign for Regional Brand Development #notatourist Visa Worldwide BBDO Singapore
EFS07 - Marketing Campaign for National Brand Development Guinness Batik Campaign Diageo PT BBDO Proximity Indonesia
EFS07 - Marketing Campaign for National Brand Development Drinks and Memories Hector Beverages MullenLowe Lintas Group India
EFS07 - Marketing Campaign for National Brand Development Snickers Hungry Slip-Ups Mars Foods BBDO and Proximity Hong Kong
EFS07 - Marketing Campaign for National Brand Development Digital & E-Commerce Engine - A Revolutionary Convergence MasterCard Digital Arts Network Singapore
EFS07 - Marketing Campaign for National Brand Development MAGGI - #WEMISSYOUTOO Nestlé  McCann Worldgroup India
EFS07 - Marketing Campaign for National Brand Development Ariel - Share The Load P&G BBDO India India
EFS07 - Marketing Campaign for National Brand Development A for Anthem The Akanksha Foundation Ogilvy & Mather India
EFS07 - Marketing Campaign for National Brand Development FutureChild Unilever MullenLowe Singapore
EFS07 - Marketing Campaign for National Brand Development Visa The Voice Visa Information System BBDO and Proximity China
EFS07 - Marketing Campaign for National Brand Development Fast internet is a force for good Vodafone Ogilvy & Mather India
EFS07 - Marketing Campaign for National Brand Development Power to migrants Vodafone mPesa Ogilvy & Mather India
EFS08 - Sustained Success An Idea Can Change Your Life Idea Cellular MullenLowe Lintas Group India
EFS08 - Sustained Success It's More Fun in the Philippines Philippine Department of Tourism BBDO Guerrero Philippines
EFS08 - Sustained Success The Joy Exchange The Akanksha Foundation Ogilvy & Mather India
EFS09 - Integrated Marketing Campaign Invisible Darkness Chevron SoHo Square Marketing China
EFS09 - Integrated Marketing Campaign Guinness Batik Campaign Diageo PT BBDO Proximity Indonesia
EFS09 - Integrated Marketing Campaign Huggies Dance Club Kimberly Clark Ogilvy & Mather Vietnam
EFS09 - Integrated Marketing Campaign The Emotional Trailer Melbourne International Film Festival  McCann  Australia
EFS09 - Integrated Marketing Campaign Ariel - Share The Load P&G BBDO India India
EFS09 - Integrated Marketing Campaign Infrequent Flyers Tiger Airways McCann  Australia
EFS09 - Integrated Marketing Campaign Restaurant Australia Tourism Australia Clemenger BBDO Australia
EFS09 - Integrated Marketing Campaign FutureChild    Unilever    MullenLowe Singapore
EFS09 - Integrated Marketing Campaign House of Little Moments Uni-President ADK Taiwan Taiwan
EFS09 - Integrated Marketing Campaign Uncle Sim's So Simple Tips Visa BBDO Singapore
EFS09 - Integrated Marketing Campaign Visa The Voice Visa Information System BBDO and Proximity China
EFS09 - Integrated Marketing Campaign Great Chinese Names for Great Britain VisitBritain & UKVI Ogilvy & Mather China
EPF11 - Corporate Image & Information Wish Chain Flipkart MullenLowe Lintas Group India
EPF11 - Corporate Image & Information From Shining Clothes To Shining Careers Hindustan Unilever J. Walter Thompson India

 

Media Strategy

Category Campaign Advertiser Agency Country
MSP02 - Alcoholic Beverages & Tobacco Brewtroleum DB Breweries Colenso BBDO New Zealand
MSP03 - Food Products Snickers Hungry Slip-Ups Mars Food BBDO and Proximity Hong Kong
MSP03 - Food Products Happy Pocky Faces Shanghai Ezaki Glico Foods Beijing Dentsu Advertising Co. China
MSP04 - Home Furnishing, Appliances, Maintenance & Household Products Ariel - Share The Load Procter & Gamble BBDO India India
MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries First Move Hindustan Unilever Mindshare India
MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries The Language of Hair Unilever Mindshare Vietnam
MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Tempo - Creative fashion projects Vinda International OMD China
MSP07 - Cars & Automotive Services Castrol CRB Minitruck Launch Castrol Ogilvy & Mather India
MSP07 - Cars & Automotive Services Lexus LX570 “Mars Test Drive” Toyota Motor ZenithOptimedia China
MSP08 - Lifestyle Diving into Data for Narellan Narellan Pools Affinity Australia
MSP08 - Lifestyle Great Chinese Names for Great Britain VisitBritain & UKVI  Ogilvy & Mather China
MSP08 - Lifestyle KFC - Beyond Number One Yum! Mindshare China
MSP09 - Financial Services, Commercial Public Services, Business Products & Services ASB Snap Scholarships ASB Carat New Zealand
MSP09 - Financial Services, Commercial Public Services, Business Products & Services Price of Living 2040 Manulife PHD Hong Kong
MSP09 - Financial Services, Commercial Public Services, Business Products & Services Visa Rental Bike Visa OMD China
MSP12 - Charities, Public Health, Safety & Public Awareness Messages Changing Room C&A Beijing Dentsu Advertising Co. China
MSP12 - Charities, Public Health, Safety & Public Awareness Messages UQuitIQuit Cipla mSix India
MSP12 - Charities, Public Health, Safety & Public Awareness Messages The Anti-Abuse Soundcheck Foundation for Women Dentsu Plus Thailand
MSP12 - Charities, Public Health, Safety & Public Awareness Messages The Face of Litter Hong Kong CleanUp Ogilvy & Mather Group Hong Kong
MSP12 - Charities, Public Health, Safety & Public Awareness Messages #EndAcidSale Make Love Not Scars Ogilvy & Mather India
MSP12 - Charities, Public Health, Safety & Public Awareness Messages The Message from The Lungs Thai Health Promotion Foundation BBDO Bangkok Thailand
MSP12 - Charities, Public Health, Safety & Public Awareness Messages A for Anthem The Akanksha Foundation Ogilvy & Mather India
MSS01 - Branded Content How Cricket Changed The Game of Bowling Ardent Leisure Match Media Australia
MSS01 - Branded Content Stop Saying "NO". Experience the Power of "YES" with Your Child Dutch Lady Milk Industries IPG Mediabrands  Malaysia
MSS01 - Branded Content #EndAcidSale Make Love Not Scars Ogilvy & Mather India
MSS01 - Branded Content Oreo Wonderfilled Bands  Mondelez Carat Singapore
MSS01 - Branded Content Ariel - Share The Load Procter & Gamble BBDO India India
MSS01 - Branded Content Great Chinese Names for Great Britain VisitBritain & UKVI  Ogilvy & Mather China
MSS02 - Sponsorship & Event Marketing ASB All Blacks Sponsorship ASB Bank Carat New Zealand
MSS02 - Sponsorship & Event Marketing Lucy the Robot Double Robotics  Atomic 212° Group Australia
MSS02 - Sponsorship & Event Marketing Happy Pocky Faces Shanghai Ezaki Glico Foods Beijing Dentsu Advertising Co. China
MSS03 - Digital Media Food Face-off #WhatsOnYourPlate Citibank MEC Global India
MSS03 - Digital Media Keep Calm and Visit Diu Daman and Diu Tourism Ogilvy & Mather India
MSS03 - Digital Media #EndAcidSale Make Love Not Scars Ogilvy & Mather India
MSS03 - Digital Media Price of Living 2040 Manulife PHD Hong Kong
MSS03 - Digital Media #HomeIs Vietnam Soya Products Mindshare Vietnam
MSS03 - Digital Media KFC - Beyond Number One Yum! Mindshare China
MSS04 - Mobile How we used a child's voice on mobile to save lives Maxis IPG Mediabrands Malaysia
MSS04 - Mobile Blockbuster Box Pizza Hut  Ogilvy & Mather Group Hong Kong
MSS04 - Mobile Aunty Reply? Mom’s Food Search Engine on LINE Unilever Mindshare Thailand
MSS04 - Mobile Visa Rental Bike Visa OMD China China
MSS05 - Social Lucy the Robot  Double Robotics  Atomic 212° Group Australia
MSS05 - Social #EndAcidSale Make Love Not Scars Ogilvy & Mather India
MSS05 - Social Ariel - Share The Load Procter & Gamble BBDO India India
MSS05 - Social A for Anthem The Akanksha Foundation Ogilvy & Mather India
MSS05 - Social Great Chinese Names for Great Britain  VisitBritain & UKVI Ogilvy & Mather China
MSS06 - Media Innovation Changing Room C&A Beijing Dentsu Advertising Co. China
MSS06 - Media Innovation Lucy the Robot  Double Robotics  Atomic 212° Group Australia
MSS06 - Media Innovation The Anti-Abuse Soundcheck Foundation for Women Dentsu Plus Thailand
MSS06 - Media Innovation The Face of Litter Hong Kong CleanUp Ogilvy & Mather Group Hong Kong
MSS06 - Media Innovation Breaker Benches Nestlé J. Walter Thompson  Philippines
MSS06 - Media Innovation MILO Champions Band and App Nestlé OgilvyOne Worldwide Philippines
MSS06 - Media Innovation How KFC engaged Malaysia’s ‘skip generation’ using programmatic technology QSR Brands IPG Mediabrands Malaysia
MSS06 - Media Innovation Scoot Matrix Scoot Publicis Singapore
MSS06 - Media Innovation The Message from The Lungs Thai Health Promotion Foundation BBDO Bangkok Thailand
MSS07 - Integrated Use of Media Lucy the Robot  Double Robotics Atomic 212° Group Australia
MSS07 - Integrated Use of Media Huggies Drypants Kimberly Clark Mindshare Vietnam
MSS07 - Integrated Use of Media Breaker Benches Nestlé J. Walter Thompson  Philippines
MSS07 - Integrated Use of Media Ariel - Share The Load Procter & Gamble BBDO India India
MSS07 - Integrated Use of Media FutureChild      Unilever      MullenLowe Singapore
MSS07 - Integrated Use of Media Visa Rental Bike Visa OMD China
MSS07 - Integrated Use of Media Great Chinese Names for Great Britain  VisitBritain & UKVI Ogilvy & Mather China
MSS08 - Small Budget Media Campaign #EndAcidSale Make Love Not Scars Ogilvy & Mather India
MSS08 - Small Budget Media Campaign Snickers Hungry Slip-Ups Mars Food BBDO and Proximity Hong Kong
MSS08 - Small Budget Media Campaign Beat the Mayweather McDonald's Leo Burnett Philippines
MSS08 - Small Budget Media Campaign Blockbuster Box Pizza Hut Ogilvy & Mather Group Hong Kong
MSS08 - Small Budget Media Campaign The Message from The Lungs Thai Health Promotion Foundation BBDO Bangkok Thailand
MSS08 - Small Budget Media Campaign A for Anthem The Akanksha Foundation Ogilvy & Mather India
MSS10 - Media Strategy for National Brand Development Gift the Gifter Heineken Publicis Vietnam
MSS10 - Media Strategy for National Brand Development Ariel - Share The Load Procter & Gamble BBDO India India
MSS10 - Media Strategy for National Brand Development A for Anthem The Akanksha Foundation Ogilvy & Mather India

 

Digital Strategy

Category Campaign Advertiser Agency Country
DSP01 - Non-Alcoholic Beverages Fanta Selfie Coca Cola Circus Digital Vietnam
DSP01 - Non-Alcoholic Beverages Mirinda Sarsi Being Nerdy is Being Cool Suntory Pepsico Vietnam Beverage Redder Advertising Vietnam
DSP03 - Food Products How Mini Oreo became an out of home snack in just one day? Mondelez FCB Indonesia
DSP03 - Food Products Hershey's Happygrams The Hershey Company MRM//McCann Singapore
DSP03 - Food Products Knorr Aunty Reply  Unilever Mindshare Thailand
DSP04 - Home Furnishing, Appliances, Maintenance & Household Products Comfort Pure SoftTest Unilever Ogilvy & Mather Singapore
DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries I'm not Down Unicharm  J. Walter Thompson India
DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries The Language of Hair Unilever Mindshare Vietnam
DSP06 - Other Consumer Products (including durable goods) Lucy the Robot Double Robotics  Atomic 212° Group Australia
DSP06 - Other Consumer Products (including durable goods) Nike HKG Women Race - Better for it Nike Ogilvy & Mather Group Hong Kong
DSP06 - Other Consumer Products (including durable goods) UMOOD Uniqlo Isobar Australia
DSP08 - Lifestyle Ilha de Calma Daman & Diu  Ogilvy & Mather India
DSP08 - Lifestyle Cat Street View Hiroshima Prefecture I&S BBDO Japan
DSP08 - Lifestyle Scoot Matrix Scoot Publicis Singapore
DSP08 - Lifestyle Infrequent Flyers Tiger Airways McCann  Australia
DSP08 - Lifestyle Great Chinese Names for Great Britain  VisitBritain & UKVI  Ogilvy & Mather China
DSP08 - Lifestyle KFC - Beyond Number One Yum!  Mindshare China
DSP09 - Financial Services, Commercial Public Services, Business Products & Services What's on your plate? Citibank N.A. Publicis Communi-cations India
DSP09 - Financial Services, Commercial Public Services, Business Products & Services DBS Chilli Paneer 2 DBS Bank  SapientNitro United States
DSP09 - Financial Services, Commercial Public Services, Business Products & Services Digital & E-Commerce Engine - A Revolutionary Convergence MasterCard Digital Arts Network Singapore
DSP09 - Financial Services, Commercial Public Services, Business Products & Services NAB Footify Fanshake National Australia Bank Clemenger BBDO Melbourne Australia
DSP09 - Financial Services, Commercial Public Services, Business Products & Services Unitec New Zealand Teaches the Tertiary Sector a Lesson Unitec  Republik New Zealand
DSP11 - Corporate Image & Information Recruiting is a team sport  GroupM GroupM Singapore
DSP12 - Charities, Public Health, Safety & Public Awareness Messages #EndAcidSale Make Love Not Scars Ogilvy & Mather India
DSS01 - Search All Things Hair Unilever  OgilvyOne Worldwide Philippines
DSS02 - Website & Microsites Kotex Overnight Kimberly Clark OgilvyOne Worldwide Vietnam
DSS03 - Mobile (including Apps) A Drive Back in Time Audi  Publicis Singapore
DSS03 - Mobile (including Apps) PEDIGREE Found MARS Colenso BBDO New Zealand
DSS03 - Mobile (including Apps) How we used a child's voice on mobile to save lives Maxis IPG Mediabrands Malaysia
DSS03 - Mobile (including Apps) The Language of Hair Unilever Mindshare Vietnam
DSS03 - Mobile (including Apps) Visa Ride On Visa Information System  BBDO and Proximity China
DSS04 - Gaming KFC - Beyond Number One Yum!   Mindshare China
DSS05 - Video A Different Paris Airbnb TBWA\ Group Singapore
DSS05 - Video DBS Chilli Paneer 2 DBS Bank SapientNitro United States
DSS05 - Video Lucy the Robot Double Robotics  Atomic 212° Group Australia
DSS05 - Video Stop Saying "NO", Experience the Power of "YES" with Your Child Dutch Lady Milk Industries IPG Mediabrands  Malaysia
DSS05 - Video Gift the Gifter Heineken  Publicis Vietnam
DSS05 - Video Perfume Portraits Hindustan Unilever J. Walter Thompson India
DSS05 - Video Resesh Flowershop experience Kao Corporation I&S BBDO Japan
DSS05 - Video #EndAcidSale Make Love Not Scars Ogilvy & Mather India
DSS05 - Video Dove Silky Smooth ASMR Mars Food BBDO and Proximity China
DSS05 - Video Nam Ngu - The Best Meal in The World Masan Consumer  Redder Advertising Vietnam
DSS05 - Video Oreo Wonderfilled Bands  Mondelez Carat Singapore
DSS05 - Video Together for a lifetime Platinum Guild International  BBDO and Proximity China
DSS05 - Video Making Confidence Real for Men, Virtually Procter & Gamble  BBDO and Proximity China
DSS05 - Video Using real time data to develop engaging videos for Malaysia's 'skip generation' QSR Brands (M) Holdings IPG Mediabrands Malaysia
DSS05 - Video Visa The Voice Visa Information System  BBDO and Proximity China
DSS05 - Video Great Chinese Names for Great Britain  VisitBritain & UKVI  Ogilvy & Mather China
DSS06 - Social helloworldrelay helloworld OMD Australia
DSS06 - Social L'Oreal Puts Cannes In the Hand of Chinese Women L'Oreal Mindshare China
DSS06 - Social #EndAcidSale Make Love Not Scars Ogilvy & Mather India
DSS06 - Social Snickers Hungry Slip-Ups Mars Foods BBDO and Proximity Hong Kong
DSS06 - Social New Social Conversations for Challenger Premium Ice Cream Nestlé  NuWorks Interactive Labs Philippines
DSS06 - Social Share The Load P&G  FoxyMoron India
DSS06 - Social Scoot Matrix Scoot Publicis Singapore
DSS06 - Social Visa The Voice Visa Information System  BBDO and Proximity China
DSS06 - Social Great Chinese Names for Great Britain  VisitBritain & UKVI  Ogilvy & Mather China
DSS07 - Online Content (excluding Video Content) Scoot Matrix Scoot Publicis Singapore
DSS07 - Online Content (excluding Video Content) Bango App Unilever Mindshare Singapore
DSS07 - Online Content (excluding Video Content) Great Chinese Names for Great Britain VisitBritain & UKVI  Ogilvy & Mather China
DSS08 - Other Digital Solutions Coke Shelfie Coca Cola Isobar China
DSS08 - Other Digital Solutions Coke FX Coca Cola  Isobar China
DSS08 - Other Digital Solutions CoDriver General Motors Isobar Australia
DSS08 - Other Digital Solutions The Face of Litter Hong Kong CleanUp Ogilvy & Mather Group Hong Kong
DSS08 - Other Digital Solutions Huggies Drypants Kimberly Clark  Mindshare Vietnam
DSS09 - Digital Innovation Picture Full of Warmth Fujifilm  BBDO and Proximity China
DSS09 - Digital Innovation PEDIGREE Found MARS Colenso BBDO New Zealand
DSS09 - Digital Innovation UMOOD Uniqlo Isobar Australia
DSS10 - Digitally Integrated Campaign Ilha de Calma Daman & Diu Tourism Ogilvy & Mather India
DSS10 - Digitally Integrated Campaign Picture Full of Warmth Fujifilm  BBDO and Proximity China
DSS10 - Digitally Integrated Campaign Gift the Gifter Heineken  Publicis Vietnam
DSS10 - Digitally Integrated Campaign The Language of Hair Unilever  Mindshare Vietnam
DSS10 - Digitally Integrated Campaign Great Chinese Names for Great Britain  VisitBritain & UKVI  Ogilvy & Mather China

 

Data & Analytics

Campaign Advertiser Agency Country
Diving into Data for Narellan Narellan Pools Affinity Australia
Generation ME ME ME Nestle MRM//McCann Manila Philippines
Ralph Lauren: Crafting Personal Experiences Ralph Lauren Ogilvy & Mather Group Hong Kong
Invisible Darkness Chevron SoHo Square Marketing China
Coke Data Driven Content Coca Cola OgilvyOne Worldwide Vietnam
Sharing data delivers 1 mil new subscribers for iflix in < 6 months iflix RadiumOne Singapore
Scoot Matrix Scoot  Publicis  Singapore
Psychoinformatica - When a saturated market helped us uncover 50% new TG! Maxus Maxus  India
Scoot Matrix Scoot  Publicis  Singapore
iSync Franklin Templeton Investments iProspect India
How KFC stole a burger-march on McD's using real time data QSR Brands (M) Holdings  IPG Mediabrands Malaysia
Truecaller: Optimizing a TV plan on a real time basis
to maximize app downloads
True Software ZenithOptimedia India
Consumer Intent Modelling - Data Informing Content Hyatt Chain  Ogilvy & Mather Group Hong Kong
Mining Australia’s digital experience gap with SAP: a world-first study SAP Australia Howorth Australia
All Things Hair Unilever  OgilvyOne Worldwide  Philippines
Cathay Pacific's Personalisation Programme  Cathay Pacific DigitasLBi Hong Kong
Hyper personalisation - Personal Loan Citibank MEC Global India
Doubling the Sales Conversion Through Understanding Consumer Via Data Analytics for Nissan DongFeng NISSAN  AdMaster Technology Beijing  China
Data-Driven Personalised Advertising Drives Customer Engagement
and Sales for Leading Fashion E-tailer
Fashion Valet  Sociomantic Labs Singapore
Intel Banner Bookmarks Intel OMD  China
MILO Champions Band and App Nestle OgilvyOne Worldwide  Philippines
Tet Message Unilever  Mindshare Asia Pacific Vietnam
Nanyang Business School attracts students from over 30 countries
and increases its qualified leads by 77% through data & analytics
Nanyang Technological University Happy Marketer Singapore
Doubling the Sales Conversion Through Understanding Consumer
via Merging the Online and Offline CRM Data for Nissan 
DongFeng NISSAN  AdMaster Technology Beijing  China
Sharing data delivers 1 mil new subscribers for iflix in < 6 months iflix RadiumOne Singapore
Unilever Foods SEAA 360 Dashboard Unilever OgilvyOne Worldwide  Singapore
OLX: Driving marketing accountability by making media more efficient
for a brand with NO revenue stream
OLX  ZenithOptimedia India
McNOW McDonald TBWA\HAKUHODO  Japan
PROMIX - The right pill for your portfolio Hindustan Unilever  Mindshare India
Science of Engagement BBC Global News  BBC Global News  Singapore
Sharing data delivers 1 mil new subscribers for iflix in < 6 months iflix RadiumOne Singapore
UMOOD Uniqlo Isobar Australia

 

Ecommerce

Category Campaign Advertiser Agency Country
ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) Amazon - Show me more Amazon Orchard Advertising  India
ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) NIKE.COM Cross Devices Campaign Nike iClick Interactive Asia  Hong Kong 
ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) Making Confidence Real for Men, Virtually Procter & Gamble  BBDO and Proximity  China
ECP05 - Travel, Entertainment & Leisure Scoot Matrix Scoot  Publicis  Singapore
ECP05 - Travel, Entertainment & Leisure Infrequent Flyers Tiger Airways  McCann  Australia
ECS01 - User Experience Sleep is Back Love to Dream Affinity Australia
ECS01 - User Experience Making Confidence Real for Men, Virtually Procter & Gamble  BBDO and Proximity  China
ECS01 - User Experience KFC - Beyond Number One Yum!  Mindshare China
ECS02 - Innovation Commerce to individual Nestle  Ogilvy & Mather  China
ECS02 - Innovation Making Confidence Real for Men, Virtually Procter & Gamble  BBDO and Proximity  China
ECS02 - Innovation KFC - Beyond Number One Yum!  Mindshare China
ECS03 - Payment System Shop-in-a-Box Telekom  MullenLowe  Malaysia
ECS04 - Mobile & Apps AccorHotels - Feel Welcome AccorHotels Airwave APAC Singapore

 

 

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