India submitted the most entries, followed by China, Singapore, Australia and the Philippines.
"The record entries is not only testament to the prominence of the awards and the value the industry places upon them, but also a demonstration of the increasing breadth and depth of the work in this region," said Andrea Hayes, festival director.
Here is a country-by-country breakdown of entries:
Hong Kong: 74
New Zealand: 27
South Korea: 9
Sri Lanka: 6
United Kingdom: 4
United States: 6
The entries, across the five award sections (Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce) will be judged and shortlisted by 100 brand leaders and top strategists from the region.
The shortlist will be released on 18 April. Winners will be honoured at an awards ceremony on the evening of 31 May at the Grand Hyatt Singapore, following the Asian Marketing Effectiveness & Strategy Conference that day. Please visit www.ames.asia for information.
“We live in exciting times indeed, with an overdose of ‘moreness’—more data, more channels and even more communication platforms," said Aparna Sundaresh, global brand development director for Paddlepop and Max at Unilever and Jury President for the Effectiveness awards. The ideas that challenge the norm and transform businesses are still the simplest, most meaningful ones that start with a relevant insight and carry that clarity through the brand strategy. The best campaigns ace the balancing act of protecting the simplicity and underlying purpose of an idea whilst amplifying it through a clear consumer journey, in order to translate to business results. I am very excited to see the best that Asia has to offer today and look forward to being inspired, challenged and amazed!”