Tangrams Effectiveness awards and Spikes Asia awards will bookend the festival, which will incorporate an effectiveness-themed conference programme and an effectiveness academy.
Executives from Johnson & Johnson and Fonterra to head up Effectiveness and Digital Strategy panels, respectively.
Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.
You have two extra weeks to get into the running for the Tangrams (formerly the Asian Marketing Effectiveness and Strategy Awards).
Photos from the 2016 AMES (Asian Marketing Effectiveness & Strategy) Conference held yesterday at the Grand Hyatt Singapore.
Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
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