Staff Reporters
Feb 21, 2017

Tangrams announces first two juries

Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.

Tangrams announces first two juries

Tangrams (formerly the Asian Marketing Effectiveness & Strategy Conference and Awards) has announced the Media Strategy and Data & Analytics and Ecommerce juries for the 2017 awards, taking place on 30 May in Singapore.

Chiradeep Gupta, global media director at Unilever, will lead the Media Strategy Jury. The Data & Analytics and Ecommerce juries will be under the direction of Binu Azad Gangadharan, director of analytics and partner management at Philips.

L-R: Gupta, Gangadharan

The already-extended entry deadline for the awards is 10 March, while the early-bird delegate deadline is 29 March. Please see for complete information. 

Media Strategy jury:

  • President: Chiradeep Gupta, Global Media Director, Unilever
  • Andreas Vogiatzakis, CEO, Havas Media Group Malaysia
  • Ben Cunnington, Regional Strategy Director, Vizeum APAC
  • Clare Kenny Tipton, Chief Marketing & Sales Officer, Sime Darby Berhad
  • Clay Schouest, Chief Strategy Officer, Carat
  • Cristina Buenaventura, Head of Planning, BBDO Guerrero
  • Debbie Aryandari, Head of Media, SEA, DigitasLBi
  • Fion Tin, Brand Marketing Director, Pandora
  • Fitri Mydin, Head of Campaign Management, Petronas
  • Guy Hearn, Chief Innovation Officer, OMG Asia Pacific
  • Jian Yang, Business Director, OMD
  • John Ng, Head of Innovation and Partnerships, Publicis Media
  • Kara Yang, Chief Strategy Officer, McCann Worldgroup Greater China
  • Koichi Yamamoto, Executive Planning Director, Dentsu Inc.
  • Leigh Terry, CEO, IPG Mediabrands APAC
  • Lyndon Morant, Head of Strategy, Japan, Korea and Taiwan, Mindshare
  • Masashi Ariizumi, Communication Director, ADK Japan
  • Milo Chao, Chief Strategy Officer, TBWA\Shanghai
  • Raj Gupta, Chief Strategy Officer, MEC Asia Pacific
  • Sandipan Roy, Chief Strategy Officer, Isobar Asia Pacific
  • Shann Biglione, Chief Strategy Officer and Business Transformation, Publicis Media Greater China
  • Sindhuja Rai, Associate Director, Media, Asia Pacific, Middle East and Africa, Mondelez International

Data & Analytics and Ecommerce juries:

  • President: Binu Azad Gangadharan, Director, Analytics & Partner Management, Philips
  • Akie Takeuchi, Senior Analyst, ADK
  • Antony Yiu, Head of Digital, North Asia and Head of Search & Performance, Asia Pacific, MEC
  • Ben Israel, General Manager, Proximity Singapore
  • Chloe Lim, Senior Director, Marketing Asia, PayPal
  • Elvis Xu, Search Marketing Managing Director, GroupM China
  • Fergus Clarke, Co-founder and CEO, Lamplight Analytics
  • Harpreet Kaintel, Practice lead – APAC, Analytics & Insight, Publicis Media
  • Huw Davis, Data & Insights Lead, J Walter Thompson
  • John Sinke, Assistant Vice President, Digital Marketing & eCommerce, Resorts World Sentosa
  • Jonathan Mackenzie, Head of Data, Technology and Innovation Asia Pacific, Publicis Groupe
  • Kimberlee Wells, CEO, TBWA\Melbourne
  • Marcelo Wesseler, CEO, SP Commerce
  • Michelle Wong, Director, CRM & Analytics, McDonald's APMEA
  • Pádraig Flynn, Head of Knowledge – Data, Business Science, Insights-APAC, MediaCom
  • Robin Wong, CEO, Future Adaptive Specialist Team, Mindshare APAC
  • Rohan Philips, VP, Product & Strategy, Xaxis
  • Stephen Tracy, Head of Singapore, YouGov
  • Sunny Hermano, Business Development Director Southeast Asia, Havas Worldwide Bangkok
  • Tyrone Almeida, Director, Insights & Planning, Kellogg Asia Pacific

“I am delighted to be part of Tangrams Awards this year," Gupta said. "Media effectiveness and strategy is at the core of all marketing efforts and is even more important in this fast-changing and dynamic media landscape. I look forward to seeing the great work from around the region.”

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