Staff Reporters
Mar 10, 2017

Tangrams announces final jury members

Executives from Johnson & Johnson and Fonterra to head up Effectiveness and Digital Strategy panels, respectively.

Tangrams announces final jury members

Tangrams (formerly Asian Marketing Effectiveness & Strategy Conference and Awards) has announced the members of its Effectiveness and Digital Strategy juries for the 2017 awards, taking place on 30 May in Singapore.

Rachelle Berges, Johnson & Johnson Asia Pacific’s head of media and connections, total brand experience, will lead the Effectiveness jury. Heading up the Digital Strategy jury will be Caitlin Nguyen, global digital & CRM lead, global marketing, at Fonterra.

The final deadline for entry submission is 17 March. For details about rules, fees and submissions, please see www.tangrams.asia. Winners will be announced during Tangrams on 30 May at Grand Hyatt Singapore. The other jury members were announced earlier.

Effectiveness Jury

  • Rachelle Berges, Regional Head of Media and Connections, Total Brand Experience, Johnson & Johnson Asia Pacific – Jury President
  • Alan Cerutti, Co-founder & CEO / Strategic Director, Happiness Saigon
  • Amrita Randhawa, CEO, Greater China, Mindshare
  • Andy Wilson, Head of Strategy Asia, BBDO
  • Carla Nina, Senior Strategy & Development Manager, Unilever
  • Chris Dobson, Managing Director, Imagination
  • Chris Harrison, Business Transformation Lead (Strategy), Publicis Media
  • Daniel B. Siswandi, Chief Strategy Officer, Indonesia, MullenLowe
  • Dheeraj Sinha, Chief Strategy Officer, South Asia, Leo Burnett
  • Imogen Hewitt, Chief Strategy Officer and Joint Executive Strategy Director (Havas Group), Havas Media
  • John Gutteridge, CEO, J Walter Thompson Asia Pacific
  • Judd Labarthe, Director, Planner At Large
  • Kaveri Khullar, Global Marketing Head - Advocacy, Content & Partnerships, Johnnie Walker, Diageo
  • Keerthi Kumaravelu , Regional Manager, Marketing Effectiveness, Insights & Strategy (SEA and Emerging Asia), LEGO Group
  • Kevin Walsh, Managing Director, APAC, Carat
  • Kristian Barnes, CEO, Asia Pacific, Vizeum
  • Lucy McCabe, President, OgilvyRED Consulting Asia Pacific
  • Mark Heap, CEO, APAC, MediaCom
  • Philip Brett, President Asia, TBWA\Worldwide
  • Richard McCabe, Regional Strategic Director – APAC, McCann Worldgroup
  • Rupen Desai, Vice-Chairman, Asia-Pacific Middle East and Africa, Edelman
  • Sameer Desai, Head of Consumer Healthcare - AMEA and Latin America, Mundipharma
  • Sean Rach, Chief Marketing Officer, Prudential Corporation Asia
  • Shantanu Dasgupta, Regional Planning Director, Asia, ADK
  • Stephen Drummond, Chairman and Chief Strategy Officer, China, Y&R
  • Steve Walls, Chief Strategy Officer, Publicis Communications
  • Torie Henderson, APAC President, Global Accounts, Omnicom Media Group

Digital Strategy Jury

  • Caitlin Nguyen, Global Digital & CRM Lead, Global Marketing, Fonterra – Jury President
  • Adam Good, Chief Digital Officer, Asia Pacific, Dentsu Brand Agencies
  • Adeline Lim, Chief Marketing Officer, Asia Pacific, Latin America, Middle East & Africa, Mundipharma
  • Benoit Wiesser, Head of Strategy Integration & Effectiveness, APAC, Ogilvy & Mather
  • Caspar Schlickum, CEO, APAC, Wunderman
  • Cheryl Goh, Group Vice President of Marketing, Grab
  • Deric Wong, CEO, OMD Hong Kong
  • Fareeda Cassumbhoy, General Manager - Hylink Data Technology Centre, Hylink
  • Hansa Wongsiripitack, SEA Director of Digital, J Walter Thompson
  • Hari Ramanathan, Chief Strategy Officer, Asia, Y&R
  • Haymans Fung, Head of Marketing, Sun Life Hong Kong
  • Jennifer Santos, Chief Media Officer, Publicis One Philippines
  • Jeremy Heng, Chief Strategy Officer, Havas Media
  • Joseph Tsang, Managing Director, Grey Group Greater China
  • Juliana Chu, Digital Marketing Officer, APAC, Kimberly Clark
  • Justin Peyton, Chief Strategy Officer, APAC, DigitasLBi
  • Klara Krok-Paszkowska, Head of Strategy, JOULE
  • Marianne Blamire, Managing Director, Salt Communications
  • Melanie Cook, Head of Strategy and Consulting, Southeast Asia, SapientRazorfish
  • Minah Kim, UX Director, Cheil Worldwide
  • Monica Bhatia, Regional Digital Director, Maxus
  • Peter Larko, Head of Marketing & PR, Mercedes-Benz Hong Kong
  • Prashant Agarwal, Director - EDGE (Group Innovation), AIA
  • Richard Fraser, Regional Managing Director AMEA, Proximity Worldwide
  • Ryan O'Donnell, Head of Digital, OTC- APAC, Johnson & Johnson
  • Sarah James, Chief Digital Officer, Carat
  • Scott McBride, Chief Digital Officer, APAC, IPG Mediabrands
  • Seton Vermaak, Head of Strategy, SapientRazorfish
  • Sven Huberts, Regional Managing Director, APAC, Isobar
  • Tuomas Peltoniemi, President, Asia and Innovation Director, TBWA\Digital Arts Network

"It is an honour and very exciting to be serving as jury president for the Effectiveness category," Berges said. "The Asia Pacific region is continuing to lead the world in early adoption of technology and new content consumption behaviours, and this drives the development of very complex and fast evolving communications solutions.  Effectiveness KPIs is a complicated and contentious space these days and I am looking forward to seeing the work that represents the best of Asia Pacific."

Said Nguyen, “I'm honoured to play a role in selecting best-in-class digital marketing campaigns and programs across Asia. There is a rich pool of digital talent in this region, and I look forward to being inspired by the thinking around digital effectiveness and transformation."

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