TOKYO - Hakuhodo DY Holdings’ kyu has acquired Sid Lee International, a Montreal-based creative agency, as part of its international expansion plan.
C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.
GLOBAL - Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.
SINGAPORE – Sports apparel company Adidas is pulling out all the stops in its latest global branding campaign ‘All in’ set to kick off on 16 March. Brand ambassadors sharing the limelight include football icons David Beckham and Lionel Messi, Chicago Bulls star Derrick Rose, and pop icon Katy Perry.
GLOBAL - Adidas has issued a statement confirming Sid Lee will replace 180 Amsterdam's interactive arm Riot as lead digital agency for the brand's Sport Performance division.
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