Campaign India Team
Nov 14, 2022

Adidas reunites its global football family ahead of the FIFA World Cup

Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here

Adidas has rolled out its film for the upcoming FIFA World Cup Qatar 2022. The film features adidas brand ambassadors Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedri, Serge Gnabry and Stormzy.

It shows each of the players getting ready to travel to Qatar for the World Cup while Stormzy provides the voiceover.

Florian Alt, VP - global brand comms, adidas, said, “There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home. During the next month we’ll see new players break on to the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”

Source:
Campaign India

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.