Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign ...
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Ten agencies were in the pitch for the lucrative account of one of Australia and New Zealand's largest home builders.
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Antonis Kocheilas takes up newly created role.
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
Agencies fear the wrong owner could push users off the platform.
Chiang moves from his position as APAC CEO of Dentsu Creative.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
Honouring remarkable women who promote diversity, inclusion, and equality.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.