Steve King, the global CEO of Publicis Media, says media agencies are being "much more called to account about the way we measure the efficacy of brands." In this video, recorded at the Campaign360 conference in Singapore, he discusses how agencies are working harder to prove their value to brand clients.
King isn't losing sleep over in-housing, though, having seen the client trend wax and wane over the years. The agency leader says if anything, more in-housing could be a possible opportunity for his agencies, something global Starcom chief John Sheehy also alluded to in a recent interview with Campaign.
- Read our report on King's panel discussion at Campaign360: "The biggest challenge is the collaboration we all need"
King also weighs-in on how he's looking to China for help to grow ecommerce solutions within his agencies on both the marketplace and enterprise sides.
In addition to his Publicis Media role, King was named chief operating officer of Publicis Groupe last month.