Robert Sawatzky
Mar 19, 2019

Publicis Media global chief: “We're being much more called to account”

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

Steve King, the global CEO of Publicis Media, says media agencies are being much more called to account about the way we measure the efficacy of brands. In this video, recorded at the Campaign360 conference in Singapore, he discusses how agencies are working harder to prove their value to brand clients.

King isn't losing sleep over in-housing, though, having seen the client trend wax and wane over the years. The agency leader says...

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