publicis media
Publicis Media makes a leap
AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?
Agency Report Card 2021: Publicis Media
Plucking a number of plum pitches such as L'Oreal China, the media agencies of Publicis Groupe had a terrific business year, and the group made strides in its people policies. Was that enough to justify a higher grade?
Weber Shandwick hires Ridhi Malhotra as global head of analytics and intelligence
Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.
Publicis Media brand enters Pakistan after winning $19 million Nestlé account from Wavemaker
New CEO Benish Irshad intends to run the media agency network differently—representing a new diverse generation of talent.
Publicis Media retains China, UK and wins Italy in Ferrero review
Dentsu International is also understood to have expanded its remit in Japan and South Korea.
Is the whole greater than the sum of its parts for Publicis Media?
AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.
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