There's a famous sketch comedy act where flight attendants stand at a plane's exit saying their obligatory bye bye to passengers while rudely dismissing any passenger inquiries.
Reprise Malaysia's two-and-a-half minute video for Malaysia Airlines, 'The spirit of hospitality,' turns the sketch on its head. Here, Adrian the flight attendant again stands at the exit saying his goodbyes, but instead of shoving passengers off the plane to end his shift as quickly as possible,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events