malaysia airlines

Feb 4, 2019

Malaysia Airlines extends hospitality off the clock in CNY film

It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.

Apr 5, 2018

Malaysia Airlines introduces bookings via FB Messenger

The airline is rolling out digital initiatives to keep up with passenger habits.

Feb 23, 2015

Engagement Meter: Brands ring in the new year

Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.

Aug 8, 2014

Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'

MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.

Mar 13, 2014

Advertisers in Malaysia halt campaign plans in wake of MH370 disappearance

KUALA LUMPUR - Brands in Malaysia are pushing back their campaign plans to show solidarity with the victims and families of Malaysia Airlines missing flight 370, Campaign Asia-Pacific learned from several industry sources.

Dec 5, 2013

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.