In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.
The airline is rolling out digital initiatives to keep up with passenger habits.
Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
KUALA LUMPUR - Brands in Malaysia are pushing back their campaign plans to show solidarity with the victims and families of Malaysia Airlines missing flight 370, Campaign Asia-Pacific learned from several industry sources.
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