cny2019
Feb 4, 2019
Piggy Bank: Superunion launches a 'hambitious' CNY spoof brand
Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.
Feb 4, 2019
Wily elders keep desperate youth captive for CNY festivities
Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.
Feb 4, 2019
Meet the Pos, POSB's dramatic family
Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.
Feb 4, 2019
Yee sang gets a cinematic origin story
CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).
Feb 4, 2019
CNY comfort food: McDonald's 'Prosperity Burger'
The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.
Feb 4, 2019
Three mainland Chinese brands with fresh approaches to CNY marketing
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
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