cny2019

Feb 4, 2019

Piggy Bank: Superunion launches a 'hambitious' CNY spoof brand

Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.

Feb 4, 2019

Wily elders keep desperate youth captive for CNY festivities

Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.

Feb 4, 2019

Meet the Pos, POSB's dramatic family

Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.

Feb 4, 2019

Yee sang gets a cinematic origin story

CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).

Feb 4, 2019

CNY comfort food: McDonald's 'Prosperity Burger'

The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.

Feb 4, 2019

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.