Ad Nut
Feb 4, 2019

Meet the Pos, POSB's dramatic family

Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.

POSB, Singapore's oldest bank and a subsidiary of DBS, has introduced the Po family, a modern Singaporean clan that will continue to appear in its advertising throughout the year. The campaign is from The Secret Little Agency. 

Ad Nut was initially underwhelmed about the concept. A family in your advertising, you say? Not exactly a game-changer. But the initial online videos and TVC presented above make it clear this isn't going to be an overly sweet, banal approach. Instead we get a Simpsons-esque kind of irreverence about family tensions, and action that slips that from reality into allegory in fun ways. It seems like a positive step for the brand, and Ad Nut will look forward to seeing more of the family's antics.

See more 2019 Chinese/Lunar New Year ad campaigns
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



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