POSB, Singapore's oldest bank and a subsidiary of DBS, has introduced the Po family, a modern Singaporean clan that will continue to appear in its advertising throughout the year. The campaign is from The Secret Little Agency.
Ad Nut was initially underwhelmed about the concept. A family in your advertising, you say Not exactly a game-changer. But the initial online videos and TVC presented above make it clear this isn't going to...
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