Ad Nut
Jun 30, 2020

An endlessly charming animation for POSB Singapore

TSLA once again strikes gold, this time with a children’s storybook come to life.

Singapore isn’t short of creative work around a topic close to its heart: retirement planning. The Secret Little Agency (TSLA) created an animated universe for POSB, modeled after a children’s book. The film follows the story of Adithi and her son Timmy, who whiz and whirl through kaleidoscopic frames as they talk about their financial worries and plan for their future.

TSLA commissioned illustrator Rilla Alexander to create the Po family characters in an illustrated universe. The film was then animated by TSLA’s in-house studio.

The work veers from the market’s usual tone when tackling the topic of retirement: serious and sad. Take this one last year for NTUC Income. It features a grey overtone and heated family arguments. Another one from 2018, also by NTUC income, was beloved for good reason but climaxes with plenty of tears.

It’s just nice to see something colourful and uplifting for a change.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

2 hours ago

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

3 hours ago

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

3 hours ago

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.