Ad Nut
Jun 30, 2020

An endlessly charming animation for POSB Singapore

TSLA once again strikes gold, this time with a children’s storybook come to life.

Singapore isn’t short of creative work around a topic close to its heart: retirement planning. The Secret Little Agency (TSLA) created an animated universe for POSB, modeled after a children’s book. The film follows the story of Adithi and her son Timmy, who whiz and whirl through kaleidoscopic frames as they talk about their financial worries and plan for their future.

TSLA commissioned illustrator Rilla Alexander to create the Po family characters in an illustrated universe. The film was then animated by TSLA’s in-house studio.

The work veers from the market’s usual tone when tackling the topic of retirement: serious and sad. Take this one last year for NTUC Income. It features a grey overtone and heated family arguments. Another one from 2018, also by NTUC income, was beloved for good reason but climaxes with plenty of tears.

It’s just nice to see something colourful and uplifting for a change.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

3 hours ago

Epic Games acquires kid-focused media and ad firm ...

Kid-safe advertising platform says Epic Games will give it opportunity to scale in way that "wouldn’t have been possible on our own".

5 hours ago

Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'

The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.

6 hours ago

Mobilise your partnerships: How to increase in-app ...

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

6 hours ago

Move and win roundup: Week of September 28, 2020

Havas Group Singapore, Edelman, Integral Ad Science, News Xtend, BCW, Singapore Press Holdings and more, in our weekly collection of people moves and account news.