Jul 11, 2024

TSLA unveils expanded PR arm

The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.

Mar 27, 2024

The future is silver: Why it's time we ushered in a post-ageism era in marketing

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

Feb 9, 2024

DBS unveils a scent-sational new way to celebrate this Lunar New Year

One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.

Feb 2, 2024

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

Jan 16, 2024

Mandai Wildlife Group hands creative AOR to TBWA Singapore

EXCLUSIVE: The new partnership which kicks off this month marks an end to a seven-year relationship between Mandai and The Secret Little Agency.

Nov 28, 2023

BTS launches experiential pop-up experience in Singapore

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.