In this spot for McDonald's by DDB, a young woman living overseas celebrates Chinese New Year by having a McDonald’s Prosperity Burger chicken or beef with black pepper sauce and onions with her familyover video chat.
Ad Nut is not sure about the brand's claim that the Prosperity Burger has become synonymous with the festive season, from Singapore to China, Hong Kong, Taiwan, Malaysia and Indonesia. But as...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events