Ad Nut
Mar 11, 2024

Win or lose, McDonald's is the MVP of post-game grub

WATCH: McDonald's and DDB Sydney serve a star-powered campaign to keep football fever alive in Australia.

McDonald's and its creative partner DDB Sydney tackle the return of Aussie football season head-on with a brand-new campaign. 

Narrated by league commentator Ray Warren, this campaign leverages McDonald's partnerships with Rugby League and assembles a dream team of footy royalty—Mitch Moses, Kezie Apps, Reuben Cotter, and more—to kick off the festivities.

While the campaign prominently features sports stars, DDB emphasises that it extends beyond mere star power. The focus lies on post-game solidarity. Whether you're celebrating a victory or commiserating a loss, McDonald's, or, as Aussies call it, Macca's, is the end zone.

Matt Chandler from DDB Sydney explains, "It's amazing the people who show up at Macca’s after the game." And with Wally, Ricky, Ronald, and other league legends in tow, Macca’s continues to solidify its spot as the MVP of post-match hangouts.

Amanda Nakad, McDonald’s director of marketing, echoes the sentiment: "Win or lose, we’ll always be there for fans, and this campaign is the perfect expression of that."

The 30-second film may not be a coast-to-coast goal in terms of storyline, idea or visual treatment. Instead, it's a simple, straightforward, feel-good spot with an uncomplicated message. But Ad Nut still thinks it effectively drives home the point that Macca’s is a place where fans can gather for some post-game analysis, camaraderie, and maybe even a cheeky nugget.

The campaign launched last week will feature across broadcast TV, online video, out-of-home, paid social, digital and in-stadium. 

CREDITS

Client: McDonald’s

Amanda Nakad – Marketing Director
Matthew Wallace – Senior Manager – Sport Partnerships
Nicole Micos – National Sponsorships Manager

Creative Agency: DDB

Matt Chandler – Executive Creative Director
Nick Cole – Senior Creative
Patrick Allenby – Senior Creative
Nick Cleeve – Group Business Director
Kurt Griffin – Business Director
Laura Oleart – Producer
Katharina Wynne – Strategy Partner

Media agency: OMD

Christian Agliozzo – Manager – Sports Partnerships
William Cottle – Executive – Sports Partnerships

Production:

Production Company - Powered Studios
Liza Goodall - Executive Producer
Justin McMillan - Director
Tom Low - Producer
Chris Budgeon - Photographer
Tim Tregoning - Director of Photography
Post House – Heckler
Andrew Holmes – Editor
Fergus Rothman – Colourist
Sound production – Rumble Studios
Daniel William – Sound Design
Michael Gie – Sound Producer

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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