Ad Nut
Feb 4, 2019

Wily elders keep desperate youth captive for CNY festivities

Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.

In 'The ONG-est hours', a film made for Malaysia's power utility Tenaga Nasional Berhad (TNB) by Reprise, clever elder family members prevent bored young people from leaving the family home following the pre-CNY reunion dinner. Their efforts include a treat tray worthy of Inspector Gadget, a karaoke session, fortune telling, and rides in a tricked out massage chair.  

“This film serves as a reminder for our youth to reflect on the importance of family foundations amidst our pursuit of success in life," according to TNB chief corporate officer Datuk Wira Roslan Ab Rahman. "Prosperity is more than just wealth and success. True prosperity is about having family by your side, and appreciating every second you have to bond.”

So basically, the video is a lecture chastising impertinent youth who have the temerity to prefer the company of their friends to sitting around with a bunch of old people after dinner waiting for midnight to arrive. But you know what? Ad Nut is fully in agreement with the older generation here. You can see your friends any day, young people! Is one evening with your grandparents, parents, aunties and uncles too much to ask?

Ad Nut must be getting old. 

The film was produced by Passion Pictures and directed by Darrel Hyon-Le. There's also a microsite with tips for keeping the 'ong hours' interesting. 

See more 2019 Chinese/Lunar New Year ad campaigns
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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