Ad Nut
Jan 4, 2019

Singtel thinks you're ready for an emotional Chinese New Year film

The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?

The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?

Dear Singtel,

Chinese New Year comes a little early this year February 5. But even so, releasing a tearjerking CNY film on the 4th of freaking January seems a bit much, don't you think Ad Nut's old oak tree is still festooned with Christmas and New Year's decorations, and surely Ad Nut is not the only creature who does not feel readyphysically or mentallyfor the next big holiday.

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