Ad Nut
Dec 7, 2018

Singtel, you owe Frank Capra an apology

The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.

The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.

This would-be tearjerker from Singtel is simply awful. Emphasis on the would-be. Because despite pulling out every trick in the bookan adorable doe-eyed girl whose busy parents neglect her, a down-on-his luck guy with a gruff exterior but a heart of gold, a freaking puppythe film is too inept to actually provoke any tears, let alone any real feelings, unless you count annoyance toward those who made it.

And then there's the...

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