Hamberg spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Paradise City's new campaign seeks to redefine ...
Simultaneously launching a popular, luxury Korean resort in two culturally diverse markets and different target audiences was a creative challenge for Dentsu. The end result does not disappoint.
L'Oreal appoints new chief digital & marketing ...
CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.
Advertisers in APAC increased digital ad spend in 2022
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
S4 sees growth slow in 2023 after losing key ...
Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.