Hamberg spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Tim Hortons fuels the 'Canadian Dream' in new campaign
Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Droga5's Tara Ford on big work, bold moves, and why ...
The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.