Staff Reporters
Nov 6, 2015

8 things financial-service marketers need to start innovating

HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.

1. The future of finance New banking models

As we reported yesterday, the future of financial services has become a “network of platforms that connect current providers with other peers in a way that dislodges the closed approach that financial institutions have previously used.”

The session included Peter Bakker, commercial director, Asia, King Content Lachlan Colquhoun, chief executive, East Partners Aaron Boesky, CEO, Marco Polo Pure Asset...

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