Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
Content practice continues to experience weakness.
Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Covid-related weakness in China offset resilience in European markets during the second half of the year.
The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.
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