targeting
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
Google's cookie stay of execution changes nothing
The delay wasn’t a surprise, so can we get on with industry evolution now?
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Cracking personalisation in China
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
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