targeting

Jan 20, 2021

Cracking personalisation in China

Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.

Jan 10, 2021

Google investigated over third-party cookie replacement plans

Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.

Sep 21, 2020

In the post-cookie world, context, sentiments and emotions can better target ads

As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.

Jul 30, 2020

EBay looks beyond cookies with new programmatic targeting system

Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.

Mar 31, 2020

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

Aug 28, 2019

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.