Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
The delay wasn’t a surprise, so can we get on with industry evolution now?
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Here’s how brands can move forward in a cookieless world.
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
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