GroupM gathered insights from 14,000 middle income consumers across 23 countries.
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
With help from OMD and video provider MyTV Super, SmartTone is targetting on-the-go TV watchers to suggest they might enjoy their shows more with better mobile service.
It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.
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