targeting

2 days ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

Mar 17, 2021

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Mar 8, 2021

The industry responds to Google’s dismissal of identifiers

The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.

Jan 20, 2021

Cracking personalisation in China

Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.

Jan 10, 2021

Google investigated over third-party cookie replacement plans

Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.

Sep 21, 2020

In the post-cookie world, context, sentiments and emotions can better target ads

As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.