targeting

Mar 30, 2022

How IDFA deprecation is driving multi-channel marketing

Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.

Jul 1, 2021

Google's cookie stay of execution changes nothing

The delay wasn’t a surprise, so can we get on with industry evolution now?

May 6, 2021

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

Mar 17, 2021

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Mar 8, 2021

The industry responds to Google’s dismissal of identifiers

The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.

Jan 20, 2021

Cracking personalisation in China

Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.