Europe's top court has backed the German antitrust watchdog's ruling that Meta cannot profile users across its platforms and the web without real consent. Campaign finds out what this means for Asia Pacific.
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
The delay wasn’t a surprise, so can we get on with industry evolution now?
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Here’s how brands can move forward in a cookieless world.
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