targeting
A guide for brands to navigate big tech’s ID solutions
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
Google's cookie stay of execution changes nothing
The delay wasn’t a surprise, so can we get on with industry evolution now?
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
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