targeting
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Cracking personalisation in China
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
Google investigated over third-party cookie replacement plans
Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.
In the post-cookie world, context, sentiments and emotions can better target ads
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
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