Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Here’s how brands can move forward in a cookieless world.
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
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