Leung spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in association with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
Jan 4, 2016
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Filmed and edited by Edwin Lee, Fallout Media HK
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.PNG&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Marketing
Feb 18, 2021
How brands should deal with backlash
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
15 hours ago
Winners announced for first-ever TikTok Trendsetter ...
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
Advertising
17 hours ago
Mid-level female creatives don't feel 'heard'
This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.
Advertising
17 hours ago
It's past time to eliminate gender biases in design
From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.
Advertising
17 hours ago
IWD campaigns: Angry, funny, clever and inspirationa...
See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.