AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

Leung spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.

This video was produced in association with Fundamental Media.

Filmed and edited by Edwin Lee, Fallout Media HK
 
 

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