Marketing
Campaign Asia-Pacific
Jan 4, 2016

BNP Paribas' Michelle Toy talks diversity and localisation

Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.

Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.

This video was produced in collaboration with Fundamental Media.
 
Filmed and edited by Edwin Lee, Fallout Media HK
Source:
Campaign Asia-Pacific

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