Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
The unlimited potential of live storytelling in ...
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.