Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in collaboration with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
Jan 4, 2016
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Just Published
Advertising
1 hour ago
WPP chiefs buy more shares despite Covid second-wave...
Stock price underwent a temporary bounce as investors considered the move a vote of confidence.
Advertising
2 hours ago
WATCH: Hennessy celebrates 150 years with a daytime ...
Gunpowder and fireworks artist Cai Guo-Qiang staged the global event in celebration of Hennessy XO's 150th anniversary.
Advertising
3 hours ago
Byron Sharp on why the best response to Covid-19 ...
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
18 hours ago
See the full winners results from the APAC Effies
BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.