Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 4, 2016
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
May 10, 2022
Campaign360 2022: Ongoing coverage of sessions
Just Published
22 hours ago
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
22 hours ago
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
23 hours ago
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
23 hours ago
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.