Apr 19, 2016

Nielsen charts popularty of VOD in China, HK, Taiwan

Nielsen's Global Video-on-Demand Survey polled more than 30,000 online respondents in 61 countries to gauge sentiment about VOD viewing and advertising methods. The selected charts and captions below deliver some highlights for APAC as a whole, China, Hong Kong and Taiwan

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Nielsen charts popularty of VOD in China, HK, Taiwan

A total of 84 percent of Chinese respondents said that they watch VOD content, higher than the global average of 65 percent. Even within the Asia Pacific (AP) region where VOD viewing is most prevalent, China’s viewership is a full 10 percentage points above the AP average 74 percent.

34 percent of respondents in Hong Kong say they pay to watch VOD programming via pay TV service providers, where just only one-tenth of respondents in Hong Kong (11 percent) say they pay to watch VOD programming via subscription to an online-service provider. Nevertheless, four-out-of-five (81 percent) respondents are using their TVs, computers, mobiles or other online devices to watch any type of VOD programming.

In Taiwan, three in 10 respondents are willing to switch to online TV instead of traditional TV, while 72 percent already use a mobile device to watch VOD.

Source:

Campaign Asia-Pacific

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