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Nielsen charts popularty of VOD in China, HK, Taiwan
Nielsen's Global Video-on-Demand Survey polled more than 30,000 online respondents in 61 countries to gauge sentiment about VOD viewing and advertising methods. The selected charts and captions below deliver some highlights for APAC as a whole, China, Hong Kong and Taiwan
The rise of the advertiser: Casbaa viewpoint
Josh Black, APAC CEO for GroupM Content, shares three takeaways from the just-concluded Casbaa Convention in Hong Kong.
HBO GO comes to Asia, Hong Kong's now TV first to launch
HONG KONG - HBO is set to debut its HBO GO internet streaming service in Asia via local pay-TV provider now TV, giving subscribers mobile access to "Game of Thrones", "The Newsroom", "True Blood" and other popular programmes with only a 12-hour delay after the shows air in North America.
CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes
HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all Asian TV homes, with significant growth anticipated in ad revenues over the next five years.
StarHub launches 24-hr sports channel in Singapore; boosts local sports coverage through content deals
SINGAPORE - StarHub has launched a new 24-hour sports channel - SuperSports Arena - to offer local and international sports programming to its cable-TV viewers.
Taiwan set to overhaul terrestrial TV
TAIPEI - Terrestrial TV stations may soon disappear from some households in Taiwan due to a new move by the National Communications Commission (NCC).
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