Oliver McAteer
Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

Unless you’re a diehard Reebok lover, you may not have clocked on to the subtle changes it’s made to the famous logo.

But while some may see the redesign as slight, this brand’s ambition is the furthest thing from it. 

We have done a lot of work over the years building our credentials in fitness and fashion, pretty much as two separate things, Reebok President Matt O’Toole told Campaign US after...

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