There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.
The France-based company reemerged this week with a new logo — and a new way of thinking about its mission.
Thailand-based shop appointed to a $4 million two-year term.
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
The sports-marketing agency and consultancy styles the brand name with an underlined 'V' for victory.
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