rebranding

May 29, 2020

Lagardère Sports and Entertainment rebrands as Sportfive

The sports-marketing agency and consultancy styles the brand name with an underlined 'V' for victory.

Mar 30, 2020

HK beer brand Yau recast in a local, friendly light

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.

Jan 9, 2020

NETS 'brand refresh' is a whitewash

Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?

Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Sep 18, 2019

What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?