rebranding

Feb 6, 2022

Behind the scenes of pharmaceutical giant Sanofi’s rebranding

The France-based company reemerged this week with a new logo — and a new way of thinking about its mission.

Jul 30, 2021

Hakuhodo's I-Dac retains Telkomsel's digital contract

Thailand-based shop appointed to a $4 million two-year term.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Sep 25, 2020

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

May 29, 2020

Lagardère Sports and Entertainment rebrands as Sportfive

The sports-marketing agency and consultancy styles the brand name with an underlined 'V' for victory.

Mar 30, 2020

HK beer brand Yau recast in a local, friendly light

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.