rebranding

Jun 29, 2022

Why PR needs a serious rebranding exercise focused on metrics and measurement

There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.

Feb 6, 2022

Behind the scenes of pharmaceutical giant Sanofi’s rebranding

The France-based company reemerged this week with a new logo — and a new way of thinking about its mission.

Jul 30, 2021

Hakuhodo's I-Dac retains Telkomsel's digital contract

Thailand-based shop appointed to a $4 million two-year term.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Sep 25, 2020

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

May 29, 2020

Lagardère Sports and Entertainment rebrands as Sportfive

The sports-marketing agency and consultancy styles the brand name with an underlined 'V' for victory.