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Jan 17, 2020

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Jan 9, 2020

NETS 'brand refresh' is a whitewash

Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?

Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

Nov 7, 2019

A brand is not a logo: where FACEBOOK's rebrand falls short

The social media giant should think again with a bottom-up approach to its corporate brand.

Aug 20, 2019

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

Jul 2, 2019

Hakuhodo unveils new logo

The two dots represent the agency's starting and connection points.