REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
The social media giant should think again with a bottom-up approach to its corporate brand.
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