'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Alibaba Group CMO Chris Tung in front of the Alibaba Cloud Gallery at Tokyo's Narita Airport.

Alibaba Group, as a Worldwide Partner for the Olympic Games, unveiled its Alibaba Cloud Gallery at Narita Airport. Marking the third anniversary of Alibaba’s partnership with IOC, the group also unveiled a new logo, which is meant to signify this year’s theme of connecting the Olympics with younger generations using Alibaba’s technology.

The new creative campaign with budding Japanese artists is meant to create a memorable first impression for travelers when...

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