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'Alibaba's digital transformation of the Olympics is the best marketing': CMO
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Jan 17, 2020

'Alibaba's digital transformation of the Olympics ...

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

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DDB announces change of China CEO
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Jan 7, 2020

DDB announces change of China CEO

The agency promotes from within as Danny Mok leaves the agency for a client-side role in Hong Kong.

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Isobar China exec joins Leo Digital
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Jan 3, 2020

Isobar China exec joins Leo Digital

Alvin Huang, former Isobar China Group CEO, most recently served as chief commerce officer.

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Huawei loses 'love' in China over cold PR response to detention controversy
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Dec 5, 2019

Huawei loses 'love' in China over cold PR response ...

The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.

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L'Oreal on the defensive over false advertising case in China
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Nov 28, 2019

L'Oreal on the defensive over false advertising ...

The company has been forced to respond after a RMB200,000 (US$28,455) fine over in-store promo materials in the western Chinese city of Chongqing became a topic of internet discussion this week.

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Questions raised over KFC's Greater China Effie-winning campaign
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Nov 27, 2019

Questions raised over KFC's Greater China Effie-winn...

Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.

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