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Error sees Audi 'advertising' for Infiniti on WeChat Moments
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3 days ago

Error sees Audi 'advertising' for Infiniti on ...

This erroneous advertising placement in China cost only 202 renminbi, but became a hot topic on Weibo.

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How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
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Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others ...

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

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11.11: Experts decipher the major changes for 2019
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Nov 6, 2019

11.11: Experts decipher the major changes for 2019

Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.

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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
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Oct 1, 2019

Move over KOLs: 'KOCs' and 'private domain traffic' ...

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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