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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
Premium
Oct 1, 2019

Move over KOLs: 'KOCs' and 'private domain traffic' ...

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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