Staff Reporters
Jan 9, 2020

NETS 'brand refresh' is a whitewash

Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?

In 1985, Norwegian pop band A-ha was riding the charts with the hit single Take On Me. Thirty-five years later, the band is touring again, with its first ever concert in Singapore slated for March 21. Let the good times roll

What's old can be new again, which is why Singapore payment provider NETS, also founded in 1985, has launched its first brand refresh in 35 years, which includes a new hashtag...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Happy new year!
Premium
1 day ago

Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

Premium
5 trends for marketers to watch in the Year of the Rat
Premium
1 day ago

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

Premium
Why Asia's future CMOs will deliver much more than marketing
Premium
1 day ago

Why Asia's future CMOs will deliver much more than ...

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

Premium
How Verizon and Starhub drove cost-effective sales of Samsung's Note 9
Premium
1 day ago

How Verizon and Starhub drove cost-effective sales ...

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.