It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.
The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
Red2 Digital will provide content creation, creative development, analytics and CRM.
The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero
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