reebok

May 9, 2023

Reebok India's 'I am the new' campaign fights old conventions

The film conceptualised by Lowe Lintas aims to showcase a new generation of celebrities who shatter old stereotypes.

May 28, 2021

Have companies followed through on promises made after George Floyd’s death?

Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.

May 28, 2021

Google expands shoppable content with YouTube product feeds

The feature streamlines ad campaigns directly to purchases.

Jan 14, 2020

Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery

It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.

Dec 4, 2019

You're looking at Reebok's first plant-based running shoe

The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.

Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.