Faaez Samadi
Oct 25, 2018

Use tech to fix the back of the store

Too many retailers are drawn to the shiny side of technological possibility when they talk about ‘the store of the future’, said panellists at FUTR Asia.

L-R: Benjamin Koellman, David Westhead, John Lu, Sonia Gupta

In all the conversations around the melding of ecommerce and bricks-and-mortar stores, the opportunities of online to offline, too much focus is put on the front-of-store experience and not the critical back-end.

That’s according to several speakers at FUTR Asia yesterday, who were discussing the possibilities technology brings to reviving the 'high street' and physical stores.

“The front-of-store experience is the focus, but it should be what is the consumer outcome’”...

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