The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.
Compensation practices make it difficult, if not impossible, for agencies to justify the cost of investing in the technology they need to optimise their production operations, writes the founder and CEO of TrinityP3.
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Though it has been hyped prematurely, the 5G wave is starting to arrive, especially in China. MediaMonks Shanghai's business director and technical director offer a clear-eyed view of the ways it will change digital experiences.
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
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