Michelle Castillo

21 hours ago

McKinsey study finds CMOs increasingly charged with ...

CMOs are now driving the growth agenda—but often without the structural support they need.

21 hours ago

Meta beats analyst estimates in Q3 earnings report

However the company noted slowing ad revenue growth in the Asia-Pacific region.

1 day ago

Alphabet posts 15% revenue increase for Q3

The company pointed to AI as a bolster to its growth.

Oct 4, 2024

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

Sep 5, 2024

As Meta doubles down on AI tools, advertisers give ...

Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.

Aug 25, 2024

There is no single solution for brand safety, ...

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.