CMOs are now driving the growth agenda—but often without the structural support they need.
However the company noted slowing ad revenue growth in the Asia-Pacific region.
The company pointed to AI as a bolster to its growth.
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
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