offline

2 days ago

Why beauty brick-and-mortar is thriving In China

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?

Dec 4, 2019

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

Nov 9, 2018

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

Nov 5, 2018

Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

Oct 25, 2018

Use tech to fix the back of the store

Too many retailers are drawn to the shiny side of technological possibility when they talk about ‘the store of the future’, said panellists at FUTR Asia.

Jan 4, 2018

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.