![Two kung fu masters, who also work as couriers, deliver parcels ordered online in pre-Singles Day sales in Dengfeng, Henan province [Photo: AFP]](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fshopping+.jpg&h=570&w=855&q=100&v=20250320&c=1)
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Nov 9, 2018
Behind the scenes of Singles Day 2018: strategies of the major platforms
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
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