Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
China's O2O 'new retail' scene is missing out on opportunities to connect with consumers in ways that improve their lives, says Havas Group's Greater China strategy chief.
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
The promise of AI in retail is its ability to provide a shopper with a feeling of personal communication across all shopping channels at scale.
Company claims its third acquisition in 12 months completes its omnichannel consumer platform.
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