The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
China's O2O 'new retail' scene is missing out on opportunities to connect with consumers in ways that improve their lives, says Havas Group's Greater China strategy chief.
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
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