A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
The promise of AI in retail is its ability to provide a shopper with a feeling of personal communication across all shopping channels at scale.
Company claims its third acquisition in 12 months completes its omnichannel consumer platform.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
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