Dennis Potgraven

Dec 9, 2020

Brands in China need to repair profitability in 2021

For many, the 2020 surge in activations and ecommerce-festival battles has come at too high a cost. Havas China's chief strategy officer envisions how brands can resist discounting and build better bottom-line growth.

Sep 14, 2020

Lower-tier opportunity awaits brands willing to ...

Lower-tier markets are burgeoning in the wake of the pandemic, but the need for a differentiated brand strategy has never been more clear, says Havas Group's chief strategy officer for Greater China.

May 18, 2020

China's O2O retail leads in technology, but is ...

China's O2O 'new retail' scene is missing out on opportunities to connect with consumers in ways that improve their lives, says Havas Group's Greater China strategy chief.

Aug 27, 2019

How brands can stay meaningful in China’s agnostic ...

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

Mar 25, 2019

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

Nov 19, 2018

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.