Dennis Potgraven
Aug 27, 2019

How brands can stay meaningful in China’s agnostic ecommerce arena

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

(Shutterstock)

We all know China’s domestic ecommerce market is poised to be one of the largest in the world with digital shopping behaviour that reaches across every touchpoint of daily activity. On average, Chinese Taobao users open the app four times a day on their mobile phones and three times for the JD app. The 200 million users of the XiaoHongShu 小红书 Little Red Book’ ecommerce app use it like an Instagram platform for posting and following...

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